The Influence of the Advertising Media on Young People (updated version 2015)

Elementary Cycle 3

Purpose
To help students develop an understanding of the influence of the media on their consumption habits, and how much they are influenced by advertising conveyed by the media. 

Description 
Students will research, on the Internet, the influence of the media in advertising and the tricks advertisers use to get young people’s attention and encourage them to buy their products. They will produce an ad, and write a “How-to-Create-the-Commercial” guide, describing the steps for creating their commercial and the tricks they used. They will then present their ad and commercial guide to other students in the school on the Commercial-Free day. To inform their audience about this event, they will produce a poster encouraging them to participate, and to avoid wearing commercial logos on that day. 

 

Resources linked to this article
Worksheets
Student Booklet
Teacher’s Guide
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Teacher’s Notes
Activity Overview