Image in Advertising: Trivial or Strategic? (update 2015)

Secondary, Cycle 2
In the following Learning and Evaluation Situation student will explore the power of images used in advertisements today. They will go behind the scenes of the advertising world to discover how companies go about their business and how they put together the images we see in their ads. At the end of the situation, they will create their own media message.

Authors : Sandra Laine, Service national du RÉCIT, domaine des langues in collaboration with Rachel Lalonde, CSP

Resources linked to this article
Evaluation Grids
Teacher’s Guide
Student Booklet